IAB U.K. Talks to Ad Exchanges after Right Media Ad Misplacement
Following recent instances of ad misplacement involving major U.K
Following recent instances of ad misplacement involving major U.K
Following recent instances of ad misplacement involving major U.K. brands, the IAB U.K. has announced it will meet with ad exchanges in order to bring them in line with its IASH (Internet Ad Sales House) accreditation system.
IASH is the IAB U.K.’s official ad network council, which seeks to “encourage best practice among online advertising sales houses through the adoption of an effective code of conduct.”
Although only ad networks qualify for full IASH accreditation, IAB U.K. President, Guy Phillipson, believes that exchanges should still follow the council’s guidelines.
“Although exchanges, in my opinion, cannot be fully IASH accredited, what they can be is IASH affiliates. Exchanges are showing a willingness to come and discuss this with us, and we will conduct meetings to assess how they can be IASH compliant,” he said.
One exchange under scrutiny is Yahoo-owned Right Media. Philipson confirmed that it had been implicated in an ad misplacement, and that it would engage in talks with IASH to address the issue.
He added, “This highlights the way the market is becoming more complicated. The message to advertisers and agencies here is to only deal with networks and exchanges that are IASH compliant.”
IASH currently has a total of 19 fully audited and accredited networks, including the likes of Tacoda, ValueClick and Oridian.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article