More NewsIAB Wants Opinions on Rich App Guidelines

IAB Wants Opinions on Rich App Guidelines

The IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments

iab_logo_header.gifThe IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments. It’s all about getting a head start on replacing the pageview metric, which could become obsolete as more and more publishers integrate AJAX to dynamically-update page content.

The IAB wants you to chime in. There’s a 30-day public comment period, so you’ll have to get your two cents in by sometime mid-June. Here’s the PDF document featuring the full proposed guidelines.

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