IAB Wants Opinions on Rich App Guidelines

iab_logo_header.gifThe IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments. It’s all about getting a head start on replacing the pageview metric, which could become obsolete as more and more publishers integrate AJAX to dynamically-update page content.

The IAB wants you to chime in. There’s a 30-day public comment period, so you’ll have to get your two cents in by sometime mid-June. Here’s the PDF document featuring the full proposed guidelines.

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