IAR Bits and Bytes

Web Site Contest to Promote New Pepcid

Johnson & Johnson/Merck Consumer Pharmaceuticals is promoting its new Pepcid Complete antacid product with a Web campaign and sweepstakes.

As part of its “Make the Pepcid Complete Switch Sweepstakes” online advertising campaign and contest, Pepcid is awarding an all expense-paid, five-night trip for two to dine in some of the finest restaurants in the U.S. and write online reviews for PepcidComplete.com.

The grand prize includes an allowance of $250 per night at a restaurant of choice and $500 spending money for sightseeing expenses. Other prizes include one year’s supply of Pepcid Complete and autographed copies of “Cowboy in the Kitchen” cookbooks. The contest begins in June.

The online sweepstakes, created by MarketSource, features Luigi in his plane flying across computers screens while carrying a banner calling for entrants — “Let Pepcid Complete send you on a delicious adventure.”

Banner ads promoting the contest will run at about a dozen sites, the company said.

GoTo Appoints New Board Member

Pay-for-performance search engine GoTo.com named Steve Alesio to its board of directors, making the Dun & Bradstreet executive the company’s seventh board member.

Alesio serves as a senior vice president of D&B, where he is responsible for corporate strategy, e-commerce and global marketing, and is a member of the company’s global leadership team.

Prior to joining D&B, Alesio spent 19 years at The American Express Co. in New York, holding a number of senior management and operating roles. He most recently served as president and general manager of the Business Services group and as a member of the company’s Planning and Policy Committee. He also held general management positions in the Consumer Travel Business and the Small Business Services group.

Alesio is also a member of the board of directors of Administaff Inc., a publicly traded HR outsourcing business.

GoTo chief executive Ted Meisel said the appointment brings a combination of strategic insight with operating know-how.

Mediadome Lands GameSpot.com Work

Santa Clara, Calif.-based mediadome is providing a branded Web browser for GameSpot.com, an online gaming site operated by CNET Networks.

Mediadome’s flagship “super browser” product incorporates branding elements — like a persistent company logo — with 3D Web surfing. In the GameSpot.com execution, the super browser allows users to move within a 3D environment, looking at pages of GameSpot.com content. Users can zoom in or out of GameSpot.com’s Web pages using the interface.

Mediadome says it serves both a marketing and navigational service for content-heavy sites, by making several Web pages accessible at once, in miniature form in a 3D space.

The company also said its product can create high-value real estate for advertisers and publishers. In a previous trial spanning six months, mediadome said it saw a six percent click-through rate on advertising linked to the user’s movement in the 3D space, a massive increase over conventional Internet advertising results.

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