NetIQ Offers Dreamweaver Plug-In
Web security and analytics player NetIQ
will offer free tools for Macromedia
Dreamweaver developers to integrate WebTrends into their sites.
The WebTrends Developer Kit supports Dreamweaver MX, in which it allows for drag-and-drop, automatic page tagging. The offering is one of the first aimed at including Web analytics within sites’ development stages, and NetIQ the only such vendor working with Macromedia.
Developers also can test sites before they go live using WebTrends Reporting Center within Dreamweaver MX.
The move comes as Web analytics is becoming one of the hot sectors in Internet marketing and e-commerce technology. Increasingly, brand and e-commerce managers — under pressure to deliver a return on investment — are looking to the technology to help shape and optimize their Web sites.
At the same time, the offering thus encourages companies to pay for NetIQ’s full product by making it easier for developers to code Web pages to support WebTrends.
P&G Tweaks Web Media Buying
Procter & Gamble
is revamping the way it handles its online media buying, in a move to link interactive work to brands’ offline efforts.
The move will see P&G decentralizing online media planning and buying duties, which now will be overseen by the consumer packaged goods giant’s individual brands — similarly to the way that traditional media is handled.
“We are going to move from a single point of contact for media buying … to allow for holistic media planning for our brands,” said a P&G spokesperson.
Beyond Interactive unit previously served as media buying agency of record for the company. Following the shift, the agency will work with the offline buying and planning agencies of several P&G brands — a move that Beyond Interactive spokespeople categorized as a larger role for the agency, although the firm will serve on a project-by-project basis, according to P&G.
Specifically, Beyond Interactive will work on brands including Cover Girl, Pringles, and Pantene.
Yahoo to Promote New “Charlie’s Angels”
Yahoo will offer an exclusive preview of the upcoming sequel to Sony Pictures’ 2000 hit “Charlie’s Angels.”
Starting Monday, the site’s Los Angeles-based Yahoo Movies unit will showcase the trailer to “Charlie’s Angels: Full Throttle” — five days before the ad appears in theaters.
Yahoo, as well as major rivals America Online
MSN, have seen a great deal of success in attracting a share of the big budgets spent by entertainment marketers, such as the major film studios.
For its part, Yahoo — which has a former Warner Bros. studio chief as its top executive — has made entertainment marketing one of its specialty areas, winning work for Universal Pictures, Twentieth Century Fox, Disney, Warner Bros. and Artisan. Earlier this year, Yahoo also opened a Hollywood-focused office in Santa Monica, to concentrate on building up its ties to the movie industry.
“Yahoo Movies has a tremendous track record for debuting the kind of footage that gets fans excited for the film’s release,” said Doug Hirsch, senior director of Yahoo Movies. “We’ve produced over one hundred online exclusives in conjunction with Hollywood’s largest film studios, but we think this will be one of our most popular previews.”
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