IAR Bits and Bytes for October 27, 2003

AOL Goes Out for Sports

America Online launched a new broadband show, AOL Sports: 180. New 180-second shows will air each morning and evening, adding up to 40 minutes of original programming each week.

AOL for Broadband subscribers can access the show, produced by CNN, on demand. The new programming, which will include news, highlights and interviews, bolsters Dulles, Va.-based AOL’s sports content and may help it in its fight to rejuvenate its advertising base, while helping it appeal to that elusive segment of 18-to-35-year-old males.

RedSheriff Rounds Up IAB Memberships

Web Analytics provider RedSheriff is boasting of its efforts to help the Interactive Advertising Bureau (IAB) get established internationally. Sydney, Aus.-based RedSheriff said it had helped with admissions into the U.S., Italian and Singapore chapters of the IAB, which was established to provide education, events, research and standards for interactive marketers.

RedSheriff hopes to contribute its expertise in Web analytics, measurement and market research to the IAB’s work on creating common standards and definitions for online advertising.

Georgia MLS Introduces Free Web Sites

Georgia MLS, the Southeast’s largest multiple listing service, introduced free, customizable Web site development services for its 23,000 professional real estate agents who use the listings. Agents will be able to use browser-based tools to build multi-page Web sites that include property searches, communication, personalized email and phone access. Georgia MLS maintains information on residential homes for sale in 149 Georgia counties.

The personalized agents’ Web sites will have direct access to Georgia MLS’ roster of more than 54,000 listings. The technology also automatically pulls the agent’s own listings into a featured listings area. Agents will be able to market themselves on- and offline, while allowing home buyers to find them using standard Web search tools.