More NewsIAR Bits and Bytes for Tuesday

IAR Bits and Bytes for Tuesday

24/7 Partners with Oracle for Wireless; NBC, EW Tap Promotions.com

24/7 Media Joins Oracle Wireless Partner Initiative

24/7 Media joined database giant Oracle’s Wireless Partner Initiative, enabling it to provide ad serving capabilities and sales support to mobile phones and other wireless devices with software based on Oracle’s database platform.

Through the agreement, 24/7 will provide opt-in, targeted wireless ad serving capabilities and sales support as part of Oracle’s Oracle9i Application Server package for companies running e-businesses or Web sites over wireless.

In addition, 24/7 will offer Oracle’s wireless database platform to its publishers and advertisers.

The partnership with Oracle continues 24/7’s momentum in wireless. It offers a wireless ad network and WAP server. Other ad servers like 24/7 and Engage are exploring similar efforts and partnerships.

Promotions.com Launches Promotion for Entertainment Weekly, NBC

Promotions.com Tuesday rolled out a new Internet promotion for Entertainment Weekly magazine, in conjunction with NBC.

The Entertainment Weekly “NBC Scratch, Match & Catch” scratch-and-win game will promote NBC’s new fall lineup, and runs through November 10.

The promotion also directs visitors to NBC’s redesigned Internet portal, NBCi.

The promotion features a grand prize of a trip for two to Hollywood. The winner will go on an NBC Studio Tour and have the opportunity to be a part of a studio audience taping of “The Tonight Show with Jay Leno” and an undisclosed, top-rated NBC primetime sitcom.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts