iAtlas Forms Partnership with Adsmart
iAtlas Corp., which develops and marketsInternet filtering technology, signed a partner deal with ad network Adsmart.
iAtlas Corp., which develops and marketsInternet filtering technology, signed a partner deal with ad network Adsmart.
iAtlas Corp., which develops and markets Internet filtering technology, signed a partner deal with ad network Adsmart.
Adsmart represents more than 250 Web brands, totaling 1.8 billion impressions a month.
Under the terms of the agreement, Adsmart will direct advertising sales for iAtlas, while allowing iAtlas to leverage Adsmart’s already established relationships with key advertising and Web site vendors.
The companies said that via the combination of iAtlas’ database and Adsmart’s sales force and centralized ad management service, search sites will be able to sell targeted banner advertisements based on geographic location and industry.
For example, a seafood restaurant located in San Francisco will now be able to spend its ad dollars specifically on users that limit their search to Web sites owned by restaurants in San Francisco.
“Our partnership with Adsmart is critical because it enables us to leverage their already established relationships with online media buyers and to provide our customers with a total solution designed to maximize the revenue they receive,” said Jeff Black, CEO of iAtlas.
iAtlas’ patent-pending filtering technology, the Infolens, makes it possible to perform sharply focused searches for Internet-specific, traditional business demographic and geographic information. Users can choose filters that are relevant to their search.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article