Adsmart represents more than 250 Web brands, totaling 1.8 billion impressions a month.
Under the terms of the agreement, Adsmart will direct advertising sales for iAtlas, while allowing iAtlas to leverage Adsmart’s already established relationships with key advertising and Web site vendors.
The companies said that via the combination of iAtlas’ database and Adsmart’s sales force and centralized ad management service, search sites will be able to sell targeted banner advertisements based on geographic location and industry.
For example, a seafood restaurant located in San Francisco will now be able to spend its ad dollars specifically on users that limit their search to Web sites owned by restaurants in San Francisco.
“Our partnership with Adsmart is critical because it enables us to leverage their already established relationships with online media buyers and to provide our customers with a total solution designed to maximize the revenue they receive,” said Jeff Black, CEO of iAtlas.
iAtlas’ patent-pending filtering technology, the Infolens, makes it possible to perform sharply focused searches for Internet-specific, traditional business demographic and geographic information. Users can choose filters that are relevant to their search.
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