IBM and ABC Interactive to Offer Web Site Analysis

IBM and ABC Interactive said they areworking together to provide an e-business solution enabling Web site owners tobetter understand their return on investment for online advertising andidentify visitor buying habits and behaviors.

IBM and ABC Interactive said they are working together to provide an e-business solution enabling Web site owners to better understand their return on investment for online advertising and identify visitor buying habits and behaviors.

ABC Interactive is the interactive auditing unit of the Audit Bureau of Circulations.

IBM Global Services’ SurfAid Analytics provides customers with Web site analysis tools for understanding visitors and site content usage. ABC Interactive’s auditing services will help satisfy requirements for independent audit reports for online advertisers.

“Seamless integration of activity measurement and verification functions by organizations such as IBM and ABC Interactive means greater convenience for sites that want to provide their advertisers with the accountability necessary to sustain and grow this medium,” said Mike Lavery, president and managing director for ABC Interactive.

SurfAid is an analysis tool that allows customers to focus on understanding their visitors behaviors as well as content usage and what attracts them to a Web site. It can profile a Web site’s users into usage groups to help identify niche behaviors or buying patterns, which in turn can be used as a base to develop marketing strategies and customer targets.

The combination of SurfAid and ABC Interactive provides “a unique solution that gives customers a competitive advantage,” the companies said.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource