The Wall Street Journal reports IBM is the latest in a long string of brands to join the fray in Second Life.
The company has invested its Linden dollars in creating 12 virtual islands, some public, others reserved for IBM staffers. According to the WSJ, the company doesn’t expect to see ROI on the game anytime soon.
Or maybe even never, if Marc Shiller is to be believed. Shiller’s company, Electric Artists, set up a new hotel brand for Starwood in the game recently, which he discussed last week at Search Engine Strategies Chicago.
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