IBM Joins the Second Life Fray

2nd life jpg.jpg The Wall Street Journal reports IBM is the latest in a long string of brands to join the fray in Second Life.

Big Blue joins a panoply of brands strutting their stuff in the game, including Toyota, Adidas, American Apparel, Sun Microsystems, Intel, and Wired magazine, along with a virtual agency or two.

The company has invested its Linden dollars in creating 12 virtual islands, some public, others reserved for IBM staffers. According to the WSJ, the company doesn’t expect to see ROI on the game anytime soon.

Or maybe even never, if Marc Shiller is to be believed. Shiller’s company, Electric Artists, set up a new hotel brand for Starwood in the game recently, which he discussed last week at Search Engine Strategies Chicago.

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