IBM Starts Think-ing
Big Blue says it will re-brand its PC line and related services with the 'Think' motto that's been the company's byword for nearly a century.
Big Blue says it will re-brand its PC line and related services with the 'Think' motto that's been the company's byword for nearly a century.
Just days after announcing a whopping ad campaign to hype its new computer initiative, IBM took the wraps off a marketing strategy centered on its “Think” mantra.
Harkening back to the maxim of one of the company’s early leaders, Thomas Watson, “Think” will represent an IBM strategy to make computing simpler and cheaper, shifting focus from computing power and speed to simpler integration and maintenance, on the way to a future of self-healing computers that “think” for themselves.
“We are now entering a new phase in the evolution of personal computing,” said Fran O’Sullivan, IBM’s general manager for personal computing. “This new phase will be driven by the ability to embrace open industry standards and provide innovation on top of them to solve real business problems.”
IBM’s entire line of PCs and related offerings will join its decade-old ThinkPad notebooks in adopting the Think moniker. Products will include ThinkCentre desktops, ThinkVision displays, Think Accessories and Think Services.
As part of this new phase, IBM rolled out a line of ThinkVantage Technologies. Among the products:
The Think strategy echoes last week’s unveiling of the company’s “e-business on-demand” computing initiative, which strives for open standards underpinning integrated systems that boast self-healing capabilities. To communicate its message, IBM rolled out a marketing campaign that could be worth as much as $800 million in the next year.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article