More NewsIcon Medialab and Mediaplex Team Up

Icon Medialab and Mediaplex Team Up

Mediaplex, an e-business marketingcompany, and Icon Medialab formed a partnership toprovide end-to-end online marketing solutions for companies worldwide.

Mediaplex, an e-business marketing company, and Icon Medialab formed a partnership to provide end-to-end online marketing solutions for companies worldwide.

The companies said the partnership combines the strengths of Mediaplex’s media technology services, including media planning, buying, serving, tracking and analysis, and Icon Medialab’s digital communications offerings. Mediaplex and Icon Medialab plan to collaborate on joint marketing and strategic customer development to support the initiative.

“We are pleased to announce Mediaplex as a preferred provider of online planning, buying, serving, tracking and reporting for Icon Medialab and its clients worldwide,” said Greg Davis, vice president of business development for Icon Medialab. “With Mediaplex’s e-business marketing solutions, we will now be able to provide greater value for our clients by allowing them to unlock the full sales and marketing potential of the Web.”

Icon Medialab clients include Volkswagen, Coca-Cola, Nestle, Fiat, SAS, Alitalia, L’Oreal and Fujitsu.

“By leveraging Mediaplex’s e-business marketing solutions, channel partners such as Icon Medialab are able to profit from an additional revenue stream by providing their customers with new value-added media services.,” said Tim Favia, executive vice president of sales and business development for Mediaplex.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts