The companies said the partnership combines the strengths of Mediaplex’s media technology services, including media planning, buying, serving, tracking and analysis, and Icon Medialab’s digital communications offerings. Mediaplex and Icon Medialab plan to collaborate on joint marketing and strategic customer development to support the initiative.
“We are pleased to announce Mediaplex as a preferred provider of online planning, buying, serving, tracking and reporting for Icon Medialab and its clients worldwide,” said Greg Davis, vice president of business development for Icon Medialab. “With Mediaplex’s e-business marketing solutions, we will now be able to provide greater value for our clients by allowing them to unlock the full sales and marketing potential of the Web.”
Icon Medialab clients include Volkswagen, Coca-Cola, Nestle, Fiat, SAS, Alitalia, L’Oreal and Fujitsu.
“By leveraging Mediaplex’s e-business marketing solutions, channel partners such as Icon Medialab are able to profit from an additional revenue stream by providing their customers with new value-added media services.,” said Tim Favia, executive vice president of sales and business development for Mediaplex.
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