iCrossing integrates British Search Brand ‘Spannerworks’

British based search and social media specialist Spannerworks is to be re-branded iCrossing, almost a year after it was acquired by the U.S. digital agency.

Former Spannerworks CEO and founder Arjo Ghosh has been named CEO of iCrossing U.K. Ghosh will be based in Brighton, and will lead the company’s development and operations within Europe.

Jeffrey Herzog, founder and global CEO of iCrossing stated in a press release, “For the past year, Spannerworks and iCrossing have been operating as one company, with a shared belief that search is the common pathway to all digital marketing. One brand, supported by this common belief, will fortify iCrossing’s position in the global marketplace and strengthen our ability to deliver global digital marketing programs to our clients.”

Last week Ghosh was also appointed chair of the Institute of Practitioners in Advertising’s (IPA) search council.

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