Microsoft’s Internet Explorer (IE) browser has started to regain its share of the browser market at the expense of rival browsers, particularly Mozilla’s Firefox and Google’s Chrome.
According to the data from Net Applications, IE has made a comeback this year, increasing its market share by two percent from December 2011 to March 2012 to 53.8 percent.
Previously the browser had been decreasing in popularity, losing more than five percent of its users between May and December last year.
Usage of Firefox has generally declined since May 2011 to this March, falling roughly two percent to 20.6 percent of the market.
Meanwhile, while Chrome increased its user base between May and December last year by nearly six percent. In recent months it has been losing share and now sits at 18.6 percent of the market.
Apple’s Safari browser had slowly increased its market share since May last year to as high as 5.2 percent, although it appeared to take a popularity hit in December and January and has now fallen to 5.1 percent in March.
While the figures are good news for Microsoft, the firm is still under threat in the market with Chrome passing IE usage on a single day during March, for the first time in its history, according to StatCounter.
The company’s research showed that the spike was largely due to heavy usage in India, Russia and Brazil and said that it was indicative of a wider trend as Chrome usage often increases over weekends.
The phenomenon was taken by analysts as a sign that consumers commonly use IE for work purposes during the week and Chrome for home browsing.
This article was originally published on V3.
When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target marketing via analytics. Let’s take a deeper look at how you can effectively bring chatbots into your digital marketing strategy.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.