Digital MarketingStrategiesIf Coke is It — What is ‘It’?

If Coke is It -- What is 'It'?

The "open source" copywriting site AdCandy, which launched in June, is turning its attention to Coca-Cola

The “open source” copywriting site AdCandy, which launched in June, is turning its attention to Coca-Cola. In an unsolicited bid to provide new ideas for the mega-brand, which has reportedly been gathering ideas from several agencies this summer, AdCandy is running a contest with cash prizes to entice would-be copywriters to submit ideas to help Coke. Of course, Coke is already doing quite well on its own — see its new Coca-Cola M5 initiative, for example. At any rate, if you think you can help Coke come up with a new concept, slogan, product idea, or just about anything else, head on over to AdCandy and give it your best shot.

Earlier this month, boutique women’s shoe designer Farylrobin announced that it had successfully used AdCandy to find a new name for its target market of fashion- and budget-conscious women. Of more than 222 ideas submitted, the company chose to dub the women “fireflies” — because they light up a room, capture your attention, leave you longing for more, etc.

Related Articles

How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

1y Sophie Loras
What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

1y Sophie Loras
What’s in a name? (…not much)

Data-Driven Marketing What’s in a name? (…not much)

2y Aidan Cardella
Snapshot: Crisis management in Indonesia and other challenges

Agency Spotlight Snapshot: Crisis management in Indonesia and other challenges

2y Sophie Loras
What 50 years of Super Bowl advertising has taught us

Campaigns What 50 years of Super Bowl advertising has taught us

2y Sanjay Dholakia
How China's Singles Day smashed global e-commerce sales records

Asia How China's Singles Day smashed global e-commerce sales records

2y Sophie Loras
4 E.A.S.Y opportunities you must master before 2016

Marketing 4 E.A.S.Y opportunities you must master before 2016

2y Jeanniey Mullen
10 tips for Hollywood-style social storytelling

Asia 10 tips for Hollywood-style social storytelling

2y Sophie Loras