If MySpace Really Wanted to Protect the Kids…

MySpace is now working with Attorneys General on a plan to verify ages and protect its youngest users. That’s well and good. But if the site is really serious about guarding teens from all forms of exploitation it should consider changing its advertising policies to disallow ad sales to shady mobile subscription services.

The number of MySpace users taken in by offers for free (but not free) wireless content is vastly greater than the number who come into contact with predators. Yes, the latter makes better headlines, and for good reason. And sure, the harm inflicted by misleading mobile offers may only consist of a surprise $40 charge on a 14-year-old’s cell phone bill. But it’s harm nonetheless.

For a primer on how one questionable mobile content firm has bought a huge volume of advertising on MySpace and other sites, click here.

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