A couple of sort-of noteable things that didn’t make it into our story from earlier today.
- Neither a merchant’s participation/non-participation or user ratings (enabled by the system) will impact the way their AdWords ads are ranked, Google told me. (But, as Chris Sherman notes, if users show a preference for clicking on ads with the little shopping cart icons, this may positively impact participating advertisers’ rankings.)
- There are no plans, at this time, for integrating Checkout with AdWords in such a way to enable cost-per-action pricing for AdWords. This despite a much-buzzed-about CPA ad test. “We haven’t been focused on CPA at this point in time,” Benjamin Ling, Checkout’s lead product manager, told me.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.