An exclusive 10-minute clip from Danish director Lars von Trier’s “Manderlay” will be made available tomorrow on the movie trailer section of Apple’s iTunes and on the film trailer section of the Apple Web site. Video iPod owners will be able to download and view the clip on their devices.
It’s the first time a feature film has been promoted in conjunction with Apple’s newly introduced portable video player.
Distributor IFC Films dubs the initiative a “strategic word-of-mouth strategy” for the film, which opens February 3. The promotion was arranged in conjunction with New York-based Mammoth Advertising.
“It is essential that we continue to explore fresh concepts to promote film,” said IFC President Jonathan Sehring in a statement. “Utilizing new technologies to cross-promote and unveil product is a natural evolution, and we are thrilled to pioneer this with Apple.”
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