More NewsiGourmet.com Chooses Grey Advertising as AOR

iGourmet.com Chooses Grey Advertising as AOR

Gourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million.

Gourmet retailer iGourmet.com named Grey Advertising as its first agency-of-record. Billings are estimated at $10 million.

Grey Advertising will be responsible for national consumer advertising, including creative development. MediaCom will handle off-line media planning and buying.

In addition, Grey specialized communications companies including Grey Design & Promotion; J.Brown/LMC Group, co-marketing specialists, and GCI Group, public relations, will provide integrated marketing services to iGourmet.com.

A multi-media brand campaign is scheduled to break later this quarter.

“Grey’s extensive experience in e-commerce and the creativity it has demonstrated in building leading brands led to our selection,” said Spencer Chesman, CEO of iGourmet.com.

Grey Advertising, with $7.8 billion in billings, ranks among the largest advertising agencies in the world.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts