Grey Advertising will be responsible for national consumer advertising, including creative development. MediaCom will handle off-line media planning and buying.
In addition, Grey specialized communications companies including Grey Design & Promotion; J.Brown/LMC Group, co-marketing specialists, and GCI Group, public relations, will provide integrated marketing services to iGourmet.com.
A multi-media brand campaign is scheduled to break later this quarter.
“Grey’s extensive experience in e-commerce and the creativity it has demonstrated in building leading brands led to our selection,” said Spencer Chesman, CEO of iGourmet.com.
Grey Advertising, with $7.8 billion in billings, ranks among the largest advertising agencies in the world.
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