IHT and Reuters Partner on New IHT Biz Section, Will Sell Ads Jointly

The International Herald Tribune has entered a deal with Reuters to create an “enhanced financial news offering” on its print and Web properties. Under the collaboration, Reuters and IHT will jointly offer print and online sponsorship and ad opportunities.

The fruits of the Web collaboration will appear at www.iht.com/business and will include multimedia and regular content from Reuters and IHT. With the new daily business report, IHT plans to cease publication of two Bloomberg-created editorial products: Marketplace by Bloomberg and Business Asia by Bloomberg.

One thing that’s ambiguous in the news release is whether IHT and Reuters will be able to cross-sell inventory on one another’s Web platforms. Certainly there’s an opportunity to create value for both parties without competing… sort of a two-way ad network. I’m trying to learn more and will post again as I hear back.