More NewsIMAKE to Build Ad Delivery System for 24/7 Media

IMAKE to Build Ad Delivery System for 24/7 Media

IMAKE Software & Services said it has beentapped to construct the next generation advertising system for ad network 24/7 Media Inc.

IMAKE Software & Services said it has been tapped to construct the next generation advertising system for ad network 247 Media Inc.

The new delivery software will serve as the heart of 24/7 Media’s ad serving system and will be known as “24/7 Connect,” the company said. It will include enhanced targeting, user profiling, integrated OLAP reporting, and a suite of online campaign management tools.

IMAKE’s integration service division will engineer and deploy the system in an N-Tier architecture spanning multiple data centers throughout the U.S. The value of the agreement was not disclosed.

“24/7’s ad serving requirements matured noticeably in 1999. After kicking the tires of every major ad system, we determined that building a new system from the ground up would best serve the needs of our clients in the new millennium,” said 24/7 Media’s vice president of operations, Jay Drago.

IMAKE said it will take advantage of its extensive experience in building real time, interactive, object-oriented applications first demonstrated with the release of e.merge, the company’s next generation suite of front and back office support applications.

Separately, 24/7 Media named former Turner Broadcasting executive John Barbera as chief operating officer of 24/7 Europe, to be based in Amsterdam.

Joining Turner as part of the original group hired by Ted Turner in 1978 to launch the first commercial satellite network — which eventually became WTBS — Barbera rose the to the position of president, Turner Broadcasting Sales.

During his tenure, he directed ad sales’ revenue growth from $6 million to a $1 billion. Most recently, he has been on consulting to Fortune 500 companies and start-ups in new media.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts