The new delivery software will serve as the heart of 24/7 Media’s ad serving system and will be known as “24/7 Connect,” the company said. It will include enhanced targeting, user profiling, integrated OLAP reporting, and a suite of online campaign management tools.
IMAKE’s integration service division will engineer and deploy the system in an N-Tier architecture spanning multiple data centers throughout the U.S. The value of the agreement was not disclosed.
“24/7’s ad serving requirements matured noticeably in 1999. After kicking the tires of every major ad system, we determined that building a new system from the ground up would best serve the needs of our clients in the new millennium,” said 24/7 Media’s vice president of operations, Jay Drago.
IMAKE said it will take advantage of its extensive experience in building real time, interactive, object-oriented applications first demonstrated with the release of e.merge, the company’s next generation suite of front and back office support applications.
Separately, 24/7 Media named former Turner Broadcasting executive John Barbera as chief operating officer of 24/7 Europe, to be based in Amsterdam.
Joining Turner as part of the original group hired by Ted Turner in 1978 to launch the first commercial satellite network — which eventually became WTBS — Barbera rose the to the position of president, Turner Broadcasting Sales.
During his tenure, he directed ad sales’ revenue growth from $6 million to a $1 billion. Most recently, he has been on consulting to Fortune 500 companies and start-ups in new media.
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