People who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising their audiences.
And don’t assume those motives are all the same, warned Clay Shirky, author of “Here Comes Everybody” and keynote speaker at Search Engine Strategies San Jose, on Tuesday. He analyzed the technology and behavioral trends that are changing the way that people connect with each other — and attempted to dispel assumptions about what motivates people to participate.
Take, for instance, the blogger who posted exclusive reports and photos about a coup in Thailand. “She’s not a journalist, but she commits an act of journalism,” Shirky said, adding that those reports earned her a following.
But when the same blogger wrote about her wish for a pink Hello Kitty mobile phone, some followers complained that she was going off topic.
How did the blogger respond to her critics? “She did something that most traditional journalists would not do. “She told those readers to buzz off,” Shirky said, making the case that people who participate in social channels are not always motivated by the same reasons. “She’s doing this because she’s operating from intrinsic motivations.”
Bottom line: “Amateurs are not sloppy professionals. They do things in different ways,” he said.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.
Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches related to products, Google is not numero uno.