CVS acquired SOMA.com this year to form the new site. CVS was formerly a client of Avenue A.
Both accounts will have billings in the multiple millions, the agency said, although billing specifics were not disclosed.
In addition, IN2 announced new offices in both San Francisco and London. “These new clients and expansions are very important to our team,” said James Healy, CEO of IN2.com. “Major brands are responding to our highly analytical and technical approach.”
“By using our advertising performance software, Clickmaps.com, at the center of our process, our clients get customer behavior and advertising performance data completely unique to this industry.”
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