More NewsIndimi Broadens Marketing Offerings

Indimi Broadens Marketing Offerings

The online marketer expanded its product suite with another consumer-oriented acquisition.

In a move that adds another direct marketing product to its list of capabilities, online direct/viral marketer Indimi, a majority-owned company of Sony Music Entertainment, has acquired North Carolina-based email messenger DailyRating.com.

Terms of the acquisition were not disclosed.

Basically, DailyRating allows users to track and graph aspects of their lives — say, exercise habits, or smoking — by responding to daily emails. DailyRating creates graphs based on the user’s responses. Graphs can be shared anonymously or combined with other DailyRating users.

The value of the acquisition, from a marketer’s perspective, resides in the opportunity to insert opt-in marketing messages from advertisers, and to place on-site and in-mail banner ads.

“We want to offer our consumers an ever-evolving complement of interactive online entertainment, information and useful services,” said Indimi chief executive officer Mark Wachen. “At the same time, any consumer service we add or offer can be added to our innovative online direct marketing package for corporate marketers. There is a great synergy between our business-to-business and consumer services.”

Indimi, through its AdTools unit, already offers a series of email and desktop entertainment services geared for marketing opportunities. These include news-aggregating email newsletters from InfoBeat and animated desktop messages from MessageMates.com and ScreenMates.com. The company, which itself had been named InfoBeat, acquired AdTools in June.

DailyRating’s founders, chief executive officer Calvin Tarlton and chief technology officer Lance Lovette will remain at the company, overseeing its services for Indimi, which will the new service throughout its network.

“We feel that integrating DailyRating within Indimi offers a perfect fit for us,” Tarlton said. “Indimi can quickly introduce our service to a broad, Web-savvy user pool and demographic.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts