“Mobile is Indonesia’s real mass medium,” said Ari Fadyl, head of digital and CRM at Nokia Indonesia. The country is also leading as the third biggest mobile ad market globally, he added.
Using the case study Qwerty Me, a SoLoMo campaign, which encouraged consumers to submit challenges that were distributed on social platforms to promote Nokia 303 as well as gain market share from its rival, BlackBerry, Fadyl explained how the company engaged audiences and increased brand awareness by 40 percent.
In the video interview below, Fadyl shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
He advises marketers to consider an integrated location-based advertising approach and outlined mobile trends for 2013 from how to monetize a loyal fan base to tracking digital engagement in offline sales.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.