“Mobile is Indonesia’s real mass medium,” said Ari Fadyl, head of digital and CRM at Nokia Indonesia. The country is also leading as the third biggest mobile ad market globally, he added.
Using the case study Qwerty Me, a SoLoMo campaign, which encouraged consumers to submit challenges that were distributed on social platforms to promote Nokia 303 as well as gain market share from its rival, BlackBerry, Fadyl explained how the company engaged audiences and increased brand awareness by 40 percent.
In the video interview below, Fadyl shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
He advises marketers to consider an integrated location-based advertising approach and outlined mobile trends for 2013 from how to monetize a loyal fan base to tracking digital engagement in offline sales.
All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more