Industrial Trade Pub Channels YouTube, Caterpillar Sponsors
Cygnus Business Media launches a video channel.
Cygnus Business Media launches a video channel.
Cygnus Business Media, which publishes titles like Concrete Contractor, Feed & Grain, Modern Jeweler, and Snow Pro, has rolled out a video channel to deliver heavy equipment ads and product demos to its online audience of building contractors at ForConstructionPros.com.
Caterpillar has signed on as the launch sponsor of the new video presence, which Cygnus created using infrastructure from PermissionTV. Most clips on the “ForConstructionPros.com Video Network,” as it’s being called, show off Caterpillar’s trucks and excavators, though several laser leveling systems and a concrete saw also make appearances.
It’s the sort of video content that until recently was commonly distributed via DVD, since equipment makers for obvious reasons don’t do TV advertising.
“This is a television commercial for the business-to-business industry,” said Cygnus spokesperson Kathy Scott. “The construction market, especially with refurbishments and heavy equipment, is huge.” And because the purchases are high consideration, people actually want to see the ads, she said.
The pay-for-placement platform will shortly be opened up to all equipment manufacturers. Additionally, Cygnus ultimately plans to let its audience upload video content and even to invite themed contributions from readers which could then be sponsored. One such idea is to solicit videos of contractors’ oldest working equipment in action.
Forconstructinopros.com is supported by five magazines that reach 150,000 subscribers per month, according to Cygnus. Those publications, which include Asphalt Contractor, Pavement and Equipment Today, will be leveraged to drive traffic to the new video network.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article