Industry Standard Hires Modem Media

The San Francisco office of Modem Media. Poppe Tyson has been retained by The Industry Standard Web services group to spearhead the addition of new services and design for TheStandard.com.

The Industry Standard, a destination site for services and information on the Internet economy, plans to build database-driven functionality into the site allowing for personalization features, improved customer service, dynamic payment processing, and enhanced communications with visitors and vendors.

Billings were not disclosed.

“The Standard selected Modem Media for its strategic thinking and creative, technology integration capabilities and understanding of individual online relationships across an e-business, including Web site, email and advertising,” said John Battelle, CEO of The Industry Standard.

Modem Media clients have included 3M, Citibank, Delta Air Lines, E*Trade, IBM, JC Penney, John Hancock, Sony Computer Entertainment of America, Unilever and Women.com.

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