The Influence Media platform integrates Web, email, and forms to capture data directly and indirectly via user behavior. Prospects or patrons filter themselves into lists based on their actions and interests. These virtual lists can have content automation rules associated with them (email or Web content).
Rules can be associated with any object, and user actions can be weighted. Individual dashboard functionality is predicated on password (e.g., sales=leads, Webmaster=content). There’s no per-seat fee, unless bandwidth becomes a problem.
Content is populated via HTML templates, and record files have no attribute limit. There’s no charge for normal data storage. The platform can distinguish HTML from text email without using a sniffer. Closed-loop and path reporting are also offered. Everything is done on the server side with cookies. Influence Media handles tech support and updates. Everything is available 24/7 via the Web.
Clients include Wells Fargo and The Royal Bank of Canada. The complete solution has three modules: email client, forms engine, and SmartPages suite.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money.
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.
Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.