The Obama for America campaign spent twice as much on online advertising since 2011 as all the GOP presidential primary campaigns and the Republican National Committee combined.
Get an in-depth overview of online ad spending by the 2012 presidential campaigns, including where the money went and why in this full story.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.