The Obama for America campaign spent twice as much on online advertising since 2011 as all the GOP presidential primary campaigns and the Republican National Committee combined.
Get an in-depth overview of online ad spending by the 2012 presidential campaigns, including where the money went and why in this full story.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more