More NewsInfoseek Promoting Webcast of Woodstock Concert

Infoseek Promoting Webcast of Woodstock Concert

Internet search site operator Infoseek Corp. began an online ad campaign promoting its scheduled live Webcast later this month of yet another Woodstock concert.

Internet search site operator Infoseek Corp. began an online ad campaign promoting its scheduled live Webcast later this month of yet another Woodstock concert.

The ad campaign, created by San Francisco agency Left Field, will hit more 600 entertainment, gaming, news and technology sites and include a package of banner ads, splash screens, television commercial-like interstitial, email ads, and buttons, Reuters reported. Billings were not disclosed.

“We put this promotion together in a little more than a week,” Michael McMahon, founder and media technology director at Left Field, was quoted as saying. “We dedicated a team to this project.”

Scheduled for Aug. 14-16, the concert will be held at the site of the original Woodstock on Max Yasgur’s farm in upstate New York and will feature artists such as Don Henley, Stevie Nicks, Joni Mitchell and Pete Townshend.

Infoseek’s director of advertising, Karen Carbonnet, said the producer of “A Day in the Garden” concert, GF Entertainment, bypassed television and radio networks to offer Infoseek exclusive airing rights because it was interested in technology. “They were looking for someone who could perform a superior Webcast for the event,” Carbonnet said.

For more concert details, click here.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts