More NewsInfoseek Says Nix Nix Nix to XXX Ads

Infoseek Says Nix Nix Nix to XXX Ads

Infoseek reportedly is nolonger accepting ads for adult sites. The move comes just prior to the launchof the Go Network, a joint venture between Infoseek and Walt Disney.

Infoseek reportedly is no longer accepting ads for adult sites. The move comes just prior to the launch of the Go Network, a joint venture between Infoseek and Walt Disney.

CNET’s news.com quoted analysts as saying the move is no surprise and likely reflects the influence of Disney’s family-oriented philosophy. Disney took a lot of heat from the Southern Baptists a few years ago for some of its non-family movies and rumors of activities for gay people at a theme park.

Infoseek reportedly will offer with the new portal a suite of tools that lets Go users filter out the Net’s adult sites. An Infoseek spokeswoman was quoted by Reuters as saying the companies would launch a beta version of the new site, go.com, before the end of the year, and plan to take the service live in January.

Disney last summer announced plans to acquire a 43 percent stake in Infoseek.

“I don’t think any company affiliated with Disney will have a relationship with adult-oriented advertisers,” Evan Neufeld, an analyst at Jupiter Communications in New York City, told news.com A telephone call to Infoseek by IAR was not returned.

Market research firm Forrester Research has predicted that the online adult entertainment industry would generate revenues of $185 million in 1998.

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