Redmond, WA-based InfoSpace.com, a provider of private label solutions for content, community and commerce, said it signed 35 new advertising agreements in the first quarter.
The company said it attributes the volume of advertising agreements to its ability to provide partners “with a reach of 83 percent of all Internet users” through its affiliate network, which consists of over 1,500 Web sites and Internet appliances.
“As competition for viewers and advertisers increases, it is important to find new ways to reach Internet users with the right message at the right time,” said Michael Kantor, vice president of advertising at InfoSpace.com. “The way we deliver our private label solutions. . .enables advertisers to be more strategic with their advertising campaigns and is the reason why we are able to attract some of the biggest brand names in the industry.”
InfoSpace.com’s affiliate network includes AOL, Netscape, Microsoft, Lycos, go2net Inc.’s MetaCrawler, Dow Jones (The Wall Street Journal Interactive Edition), ABC LocalNet and CBS’s affiliated TV stations.
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