ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners. The social media-centric campaign helps training experts connect with the ING Runner’s Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates.
PubMatic adds Shiny Ads self-serve ad platform. Digital media platform PubMatic and ad inventory tech firm Shiny Ads have made the self-serve advertising platform available to PubMatic publishers. The platform will be available to publishers through PubLink, PubMatic’s enterprise app marketplace.
Promodity opens free trackable marketing platform for businesses. Promodity, the online campaign optimization company, has secured $1.5 million in funding to further ongoing product development and marketing. In return, Promodity is offering a full trial for their marketing platform to any business.
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more