ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners. The social media-centric campaign helps training experts connect with the ING Runner’s Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates.
PubMatic adds Shiny Ads self-serve ad platform. Digital media platform PubMatic and ad inventory tech firm Shiny Ads have made the self-serve advertising platform available to PubMatic publishers. The platform will be available to publishers through PubLink, PubMatic’s enterprise app marketplace.
Promodity opens free trackable marketing platform for businesses. Promodity, the online campaign optimization company, has secured $1.5 million in funding to further ongoing product development and marketing. In return, Promodity is offering a full trial for their marketing platform to any business.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them to.