Ingenio is today expected to announce two partnerships that will extend its pay-per-call ad network to a host of new Internet users.
Most notably, the company will partner with private label search and directory publisher InfoSpace, which processes approximately 300 million consumer queries a month. It will also push pay-per-call ads onto free phone directory assistance service 1-800-FREE411, which is owned by Jingle Networks.
Beginning next quarter, Ingenio ads will appear on InfoSpace directories and partner sites. InfoSpace also provides content and search functions to mobile carriers, so Ingenio’s pay-per-call ads will appear on cell phone browsers as well.
Ingenio’s network also includes AOL Search and AOL Yellow Pages.
“Our network has started to grow on the pay-per-call side, and that’s accelerating,” said Marc Barach, Ingenio’s chief marketing officer. “A lot of companies are finished on the study phase, and they’re moving into the action phase. By this time next year, we’re very confident that every search engine and directory will be engaged in one way or another with pay per call.”
The deal with Jingle Networks is of a different nature. Jingle operates a new ad-supported telephone directory assistance line called 1-800-FREE411, for which it’s now trying to build a user base. For relevant number look-ups, Jingle will deliver sponsored messages, which will include Ingenio’s pay-per-call ads.
“It demonstrates this pay-per-call phenomenon has legs beyond the Internet,” Barach said of the deal. “This is not going to be huge, because they [Jingle] are just starting. Their challenge is to bring awareness to consumers that they should be calling this phone number.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more