Ingredients.com, an online beautyplayer that makes its own branded line of products, is teaming withclothing e-tailers Bluefly and Girlshop.com to get its scented bath andbody products in the hands of consumers.
Ingredients.com, an online beauty player that makes its own branded line of products, is teaming with clothing e-tailers
The marketing alliances call for Bluefly and Girlshop.com to send out samples of Ingredients.com’s products to those who purchase on their sites during the holiday season.
At Bluefly, the samples will be accompanied by a holiday card from the discount clothing e-tailer. At Girlshop.com, customers will receive a scented candle and a coupon for $12 of free merchandise on Ingredients.com.
The deals are important for Ingredients.com, which launched its site in November, because customers may be hesitant to buy the proprietary Ingredients.com products without having tried them. The company also must try to stand out in a huge crowd of beauty products players.
“As a new consumer brand, it is important that Ingredients.com partners with companies that are trusted and respected in their own right,” says Katherine Legatos, co-founder and co-CEO of Ingredients.com.
“Through the sampling program, we are able to reach consumers who are already shopping online and who also understand the value of this medium in making their lives simpler, especially during the holidays.”
Ingredients.com’s products lotions, scented candles, and cleansers –are based on ingredients like lavender and peppermint, and the company is marketing them as a tool for relaxation and stress reduction.
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