Innovations In Media

water sponsorship.jpg No wonder newpaper Web sites are raking in the dough, even as their print counterparts go begging for ad dollars. Online, there’s just so much more to sell — if you’re creative about it.

Spotted today on Fox Searchlight’s film, Water, is sponsoring “Article Tools,” that usually ignorable little box that allows you to print, save or e-mail an article.

The placement is so novel it got me to click…

Related reading