No wonder newpaper Web sites are raking in the dough, even as their print counterparts go begging for ad dollars. Online, there’s just so much more to sell — if you’re creative about it.
Spotted today on NYTimes.com: Fox Searchlight’s film, Water, is sponsoring “Article Tools,” that usually ignorable little box that allows you to print, save or e-mail an article.
The placement is so novel it got me to click…
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