“We expect our Internet marketing on AOL.com to boost business by increasing brand awareness of our Nutripure products and by driving targeted customers to our online store, www.imspure.com,” said Michael L. Krall, Innovative Medical Services’ president and chief executive officer. Spending on the campaign was not disclosed.
Innovative Medical manufactures and markets water purification, measuring, and dispensing equipment used in pharmacies to reconstitute oral antibiotic suspensions, and residential drinking water filtration systems used in consumer markets.
Brand recognition for the company’s Nutripure line of residential water filtration products is driven by the Nutripure 2000 countertop water filtration system.
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