More NewsInstagram ad revenue poised to overtake Google and Twitter by 2017

Instagram ad revenue poised to overtake Google and Twitter by 2017

Facebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast.

Facebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast.

This is compared to the $595m the photo sharing app made in ad revenue this year. The high growth rates, according to eMarketer, will be powered by new products enabling the platform to move into direct response, enhanced measurement and targeting and the ability to buy ads via an API.

eMarketer’s predictions would mean that Instagram will account for 10% of Facebook’s global ad revenues by 2017 and eclipse both Google and Twitter on mobile.

Debra Aho Williamson, eMarketer principle analyst, told The Drum: “Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small.

“In particular, Instagram advertisers will be able to use a full slate of Facebook targeting tools, including the popular Custom Audiences feature. That will be a key drawing card.”

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

2y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

2y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Giving a Voice to Your Brand

Whitepaper | AI & Automation Giving a Voice to Your Brand

2y

Giving a Voice to Your Brand

Voice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building deeper relationshi...

View resource
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

2y

Mobile Messaging Masters

Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just from smartphones in the United S...

View resource