Intel has gone all in today on Twitter to promote its booth at the Consumer Electronics Show in Las Vegas. The microchip manufacturer purchased today’s Promoted Trend, a global ad that typically costs $120,000.
Intel’s buy also includes a Promoted Tweet placement. Twitter searches for “CES” bring up a paid promotion for the Santa Clara, CA-based brand.
The Promoted Tweet ad copy includes a few different versions. Here’s one: “#Intel is giving away 10 #Ultrabooks starting tomorrow at #CES Be sure to stop the @Intel Booth for your chance to win!”
Interestingly, Intel has not bid on the keywords “Consumer Electronics Show” today. Cable channel Spike TV comes up first for that search phrase.
Intel’s big play underscores the growing importance of CES, which kicked off yesterday and is expected to beat 2011’s attendance mark of 140,000. The company’s Twitter ads don’t mention a specific product – they only push its CES booth.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
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