Intel has gone all in today on Twitter to promote its booth at the Consumer Electronics Show in Las Vegas. The microchip manufacturer purchased today’s Promoted Trend, a global ad that typically costs $120,000.
Intel’s buy also includes a Promoted Tweet placement. Twitter searches for “CES” bring up a paid promotion for the Santa Clara, CA-based brand.
The Promoted Tweet ad copy includes a few different versions. Here’s one: “#Intel is giving away 10 #Ultrabooks starting tomorrow at #CES Be sure to stop the @Intel Booth for your chance to win!”
Interestingly, Intel has not bid on the keywords “Consumer Electronics Show” today. Cable channel Spike TV comes up first for that search phrase.
Intel’s big play underscores the growing importance of CES, which kicked off yesterday and is expected to beat 2011’s attendance mark of 140,000. The company’s Twitter ads don’t mention a specific product – they only push its CES booth.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.