Intel Taps McCann Agencies for Interactive Account
Three interactive agencies will handle the chip maker's branding chores.
Three interactive agencies will handle the chip maker's branding chores.
Chip maker Intel awarded its estimated $300 million global brand account to the Interpublic Group of Companies’ McCann Worldgroup. MRM Partners, R/GA and Universal McCann Interactive will handle various interactive chores on the account.
The McCann pick comes after a six month long review process, which began in September. Around that time, Intel hired Eric Kim, formerly of Samsung, to head sales and marketing. Havas’ Euro RSCG, the incumbent on the account, withdrew from the review process in January, saying it felt Intel had already decided a change was necessary.
“The Intel brand must consistently evolve in order to address new market opportunities,” said Kim, who is vice president and co-director of Intel’s sales and marketing group, in a statement.
Intel says the McCann agencies’ strengths in marketing, brand development, creative strategy and execution, along with its global reach, drove the decision. Agencies from Omnicom Group and WPP Group were also said to be in the running.
Universal McCann’s interactive unit will handle media buying for the account, while MRM Partners and R/GA will divide up the rest of the online duties. Though R/GA and MRM have often paired for interactive work, the split of duties is determined on a client-by-client basis.
An Intel spokesperson would not comment further on plans for the brand going forward, saying it was too early for specifics. She also declined to say what role McCann’s interactive capabilities played in the account decision-making.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article