At the SES conference in San Jose this week, search engine marketing intelligence agency AdGooroo reached out to the little guy, by offering AdGooroo Express for small search advertisers.
Intended to help companies with 50 keyword or less, the system will integrate with Google AdWords campaign data, identify problems, list competitor keywords and make recommendations. The system just finished an early trial with 30 small companies, and is moving into a free open beta phase for the next month. Once the beta is over, the company will charge for the service on a monthly or yearly basis, with yearly fees of approximately $900, according to Gary Allen, CEO of AdGooroo.
“We can’t ignore 80 percent of the market,” he told me at their booth. “Marketing intelligence for search can help any aspect of an online campaign.”
This week, AdGooroo also penned a research deal with William Blair & Company to provide the investment firm with numbers and analysis for its quarterly report on the search industry. Earlier this month, the company signed a deal with Publicis to provide campaign analysis and other services to the French company’s advertising divisions.