The State of Digital – ClickZ Live New York 2016 report

What you’ll learn

In April 2016, more than 1,000 marketers attended the 17th ClickZ Live New York. Held over two days with dozens of speakers and a total of 40 sessions, a great deal of insight was shared.

This report distils some of the key takeaways of the day into one unmissable report, with analysis and commentary from ClickZ’s journalists and analysts.

We have summarised details from the four tracks at the event. They are:

  • Search and Acquire
  • Engage and Convert
  • Retain and Grow
  • Digital Transformation

In addition to the summarized highlights of the event, a survey of delegates was carried out which provides further context into the trends and challenges that marketers are dealing with today.

ClickZ Live is just one in a series of international events, research reports and training sessions that are brought to you by Contentive.

Who is the report aimed at?

This report is aimed at marketing and digital leaders who need to keep up-to-date with the latest trends, topics and challenges that are being dealt with by leading brands within the industry.

List of contributors / experts

  • Graham Charlton, Editor in Chief, ClickZ Global
  • Christopher Ratcliff, Editor, Search Engine Watch
  • Andrew Warren-Payne, Principal Analyst, ClickZ Intelligence
  • Matt Owen, Head of Social, ClickZ

About the author

This report has been put together by the editorial and intelligence team at ClickZ and Search Engine Watch.