Santa Monica, CA-based Pro Sports Xchange (PSX) has selected InterActive Agency Inc. (iagency) to launch an integrated advertising and public relations campaign for the launch of My Baseball Daily, a new online fantasy baseball publication.
iagency, which recently introduced its new iagency corporate identity and Web site, said it will employ a targeted online marketing and advertising program in support of the launch. Advertising activities will be under the direction of Will Akerlof, iagency’s vice president, director of advertising. Billings were not disclosed.
Pro Sports Xchange provides coverage of all professional and major college sports teams. These reports, seen on AOL, AOL.com, and Fox Sports Online, have been available to fans since the company’s founding in 1996. PSX also provides premium products, such as My Baseball Daily, based on behind-the-scenes information.
InterActive Agency Inc. was founded in May, 1995. Current clients include E! Online, SegaSoft’s HEAT.net, Universal Studios Online, Revnet Systems, Copernic Technologies, Jacqmotte Coffee and MCA Records, among others.