Interactive.Com offers three modules, available separately or all together:
- Marketing: Create and send email campaigns with this module. You can send HTML and text campaigns and create and manage multiple mailing lists. It also ensures CAN-SPAM compliance.
- Sales: Track leads and sales activities with this module. You can prioritize and assign tasks to your sales force; and track sales activities, including calls, email, and meetings. You can also view and manage your sales pipeline and forecast sales closings and project revenue.
- Customer service: With this module, you can manage inbound inquiries. You can receive and store inquiries from your Web site; categorize and route inquiries to customer service personnel, and create consistent, accurate, and professional responses. You can also monitor customer service levels.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How ... read more
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more