Interactive.Com offers three modules, available separately or all together:
- Marketing: Create and send email campaigns with this module. You can send HTML and text campaigns and create and manage multiple mailing lists. It also ensures CAN-SPAM compliance.
- Sales: Track leads and sales activities with this module. You can prioritize and assign tasks to your sales force; and track sales activities, including calls, email, and meetings. You can also view and manage your sales pipeline and forecast sales closings and project revenue.
- Customer service: With this module, you can manage inbound inquiries. You can receive and store inquiries from your Web site; categorize and route inquiries to customer service personnel, and create consistent, accurate, and professional responses. You can also monitor customer service levels.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.