Interactive.Com offers three modules, available separately or all together:
- Marketing: Create and send email campaigns with this module. You can send HTML and text campaigns and create and manage multiple mailing lists. It also ensures CAN-SPAM compliance.
- Sales: Track leads and sales activities with this module. You can prioritize and assign tasks to your sales force; and track sales activities, including calls, email, and meetings. You can also view and manage your sales pipeline and forecast sales closings and project revenue.
- Customer service: With this module, you can manage inbound inquiries. You can receive and store inquiries from your Web site; categorize and route inquiries to customer service personnel, and create consistent, accurate, and professional responses. You can also monitor customer service levels.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.