Interactive Marketing Conference Coming Up in Phoenix

Top marketing executives will gather in March at “The Marketing Landscape of the Internet: The 1998 Conference” to share insights into how business is putting the Web to work.

The executives–from organizations such as Barnes and Noble, FedEx, HotWired, Charles Schwab, Intel, Yahoo, Microsoft, and Sabre Interactive–will examine case studies and best practices in interactive marketing, and offer forecasts of what they see on the horizon.

This conference, the fifth in a series of annual events, will be held at the Ritz-Carlton Hotel in Phoenix, AZ, March 25-March 27.

“The Internet is fundamentally changing the way companies create and capture value and build customer relationships,” said Kathy Biro, president and CEO of Strategic Interactive Group, and chairman of the conference.

“Over the past year, leading companies have become more sophisticated in integrating their interactive marketing with the organization’s overall marketing plans and broader strategic goals. This conference brings executives together to learn firsthand about some of the most successful and groundbreaking approaches that are out there today.”

The event includes one day of preconference workshops and two days of discussions with invited speakers, including:

  • Susan Boster, director of marketing at Barnes and Noble, who will discuss relationship marketing strategies for the Web
  • Randy Goldman, vice president of electronic brokerage at Charles Schwab and Co., who will examine the effective use of promotional advertising
  • Michael Janes, vice president of marketing at FedEx, who will discuss the Web and global business.

The conference will also feature a panel discussion on the latest developments in interactive research led by Ward Hanson, professor of interactive marketing at the Stanford Graduate School of Business.

Panel members include Charlie Hamline, president of NFO Interactive; Dr. Won-Yong Kim, senior fellow of the Institute for Technology Marketing at IntelliQuest; and David Harkness, vice president of NielsenMedia.

The conference is sponsored by the Interactive Marketing Council, a unit of the Association of Interactive Media (AIM) industry group, and the Strategic Interactive Group, an interactive marketing agency. To register for the conference, call 1-800-323-0310.

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