InterAd Opens an Office in Lisbon

InterAd , the European Internet ad saleshouse created by former SOFTBANK Interactive execs, opened a new Lisbon officeas part of an expansion drive designed to position the company as the leadingInternet ad sales house in Europe.

InterAd, the European Internet ad sales house created by former SOFTBANK Interactive execs, opened a new Lisbon office as part of an expansion drive designed to position the company as the leading Internet ad sales house in Europe.

InterAd, which already has regional offices in Barcelona, Hamburg, London, Paris and Madrid, said it is the first multinational Internet ad sales organization to open an operational Portuguese sales office. Other offices, in Germany and Scandinavia, are scheduled to open shortly, the company said.

“The move is part of a mid-term strategy to create an extensive European structure by expanding our operating base wherever possible,” said Gordon Simpson, CEO of InterAd. “We already provide pan-European representation for our Web sites, but, through expansion, we can offer dedicated local services to sites and customers and a one-stop-shop facility for international advertisers.”

Following its recent agreement with Euroserve to provide European ad serving and targeting, InterAd intends to create a network of Portuguese sites, which will eventually be linked with others across Europe, to create the first pan- European sites network. InterAd clients include European Web sites like AltaVista.Telia, ATP Tour.com and Spanish sites, Ciudad Futura and Anuncios.

The Lisbon office, along with operations in Barcelona and Madrid, will eventually form the springboard for expanding InterAd’s services into South and Central America.

Sales activity from Lisbon will be directed by Paula Cristina Machado, former head of marketing for Portugal’s MGI (Management Global Information).

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource