More NewsInterAd Opens an Office in Lisbon

InterAd Opens an Office in Lisbon

InterAd , the European Internet ad saleshouse created by former SOFTBANK Interactive execs, opened a new Lisbon officeas part of an expansion drive designed to position the company as the leadingInternet ad sales house in Europe.

InterAd, the European Internet ad sales house created by former SOFTBANK Interactive execs, opened a new Lisbon office as part of an expansion drive designed to position the company as the leading Internet ad sales house in Europe.

InterAd, which already has regional offices in Barcelona, Hamburg, London, Paris and Madrid, said it is the first multinational Internet ad sales organization to open an operational Portuguese sales office. Other offices, in Germany and Scandinavia, are scheduled to open shortly, the company said.

“The move is part of a mid-term strategy to create an extensive European structure by expanding our operating base wherever possible,” said Gordon Simpson, CEO of InterAd. “We already provide pan-European representation for our Web sites, but, through expansion, we can offer dedicated local services to sites and customers and a one-stop-shop facility for international advertisers.”

Following its recent agreement with Euroserve to provide European ad serving and targeting, InterAd intends to create a network of Portuguese sites, which will eventually be linked with others across Europe, to create the first pan- European sites network. InterAd clients include European Web sites like AltaVista.Telia, ATP Tour.com and Spanish sites, Ciudad Futura and Anuncios.

The Lisbon office, along with operations in Barcelona and Madrid, will eventually form the springboard for expanding InterAd’s services into South and Central America.

Sales activity from Lisbon will be directed by Paula Cristina Machado, former head of marketing for Portugal’s MGI (Management Global Information).

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts