InterAdNet, Global Recruiting Solutions Team Up

North Carolina-based InterAdNet established a partnership with Global Recruiting Solutions (GRS) that will tie InterAdNet’s Internet tracking software, InstantAdNet, with GRS’ online recruitment software, IRIS.

The combination of the two apps gives companies a seamless, integrated solution to track potential recruits from the time they click on a banner ad to when they are hired, the companies said. Financial arrangements were not disclosed.

“Companies spent over $12 billion on recruitment advertising last year with basically no mechanism to evaluate its effectiveness,” said Erik J. Morse, chief operating officer at GRS. “This alliance with InterAdNet completes a critical component in our customers’ online recruitment efforts.”

“By enabling our two solutions to integrate, our customers get a simple, powerful tool that manages the data related to their hiring efforts and provides the actual return-on-investment for their Internet recruiting campaigns,” he said.

GRS customers conducting online recruiting programs will be able to see which of their ads are drawing qualified candidates, and which ones don’t perform as well. This makes fine-tuning the recruitment effort faster and easier, and can help reduce the costs, GRS said.

Representing companies such as Glaxo-Wellcome, Bali, and Overton’s, InterAdNet provides third-party ad serving, market research and detailed ad tracking that gives specific return-on-investment information, tying Internet advertising to sales.

“We are very pleased to be working with GRS,” said Steve Peterson, president of InterAdNet. “There are a lot of similarities in how we each use the immediacy and point-to-point marketing of the Internet that makes this partnership an obvious win-win for our customers.”

Global Recruiting Solutions, located in North Carolina’s Research Triangle, provides scalable, hiring process management systems for human resource organizations such as Siemens PTD, ADC Telecom, Lockheed Martin and Glaxo Wellcome.