Most MacWorld coverage of the Apple TV refresh has focused on iTunes movie rentals. But Steve Jobs and his busy elves are also working hard to make the platform friendly to Internet videocasters reliant on advertising. Or so one Blip.TV executive told The Times’ Saul Hansell. From the Bits blog:
Apple has no restrictions on distributing podcasts that have advertising in them. Indeed, Dina Kaplan, the chief operating officer of Blip.TV, which distributes advertising-supported video programming, says Apple has gone out of its way to help support its advertising technology.
“They know for independent content creators to work, the ads have to travel to, and work on iTunes,” Ms. Kaplan said.
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