It’s official: 2011 was the year of mobile – and search and display advertising.
The Interactive Advertising Bureau’s Internet Advertising Report, prepared by PwC U.S., reveals that digital advertising revenue totaled $31 billion in 2011. That represents an increase of 22 percent over 2010.
Mobile advertising was the fastest growing segment, hitting $1.6 billion in 2011, more than twice the amount spent in the prior year.
Search advertising accounted for the largest category at $14.8 billion; that represents 46.5 cents for every dollar spent on digital advertising in 2011.
And display advertising totaled $11 billion in 2011, a 15 percent increase compared to 2010. However, it accounted for a slightly smaller portion of all Internet ad spending: 34.8 cents for every dollar spent in digital advertising in 2011 compared to 37 cents in 2010.
“Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media,” IAB CEO Randall Rothenberg said in a prepared statement.
The report, prepared by PwC U.S., also shows that fourth quarter revenue for 2011 totaled $9 billion, a 20 percent year-over-year increase compared to $7.4 billion in 2010.
Here is the breakdown for 2011:
|Total, Internet ad spending||$26.0||$31.7||21.9%|
*Dollar amounts rounded to the nearest billion; percentage changes are calculated based on numbers rounded to the nearest thousands (000).
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.