It’s official: 2011 was the year of mobile – and search and display advertising.
The Interactive Advertising Bureau’s Internet Advertising Report, prepared by PwC U.S., reveals that digital advertising revenue totaled $31 billion in 2011. That represents an increase of 22 percent over 2010.
Mobile advertising was the fastest growing segment, hitting $1.6 billion in 2011, more than twice the amount spent in the prior year.
Search advertising accounted for the largest category at $14.8 billion; that represents 46.5 cents for every dollar spent on digital advertising in 2011.
And display advertising totaled $11 billion in 2011, a 15 percent increase compared to 2010. However, it accounted for a slightly smaller portion of all Internet ad spending: 34.8 cents for every dollar spent in digital advertising in 2011 compared to 37 cents in 2010.
“Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media,” IAB CEO Randall Rothenberg said in a prepared statement.
The report, prepared by PwC U.S., also shows that fourth quarter revenue for 2011 totaled $9 billion, a 20 percent year-over-year increase compared to $7.4 billion in 2010.
Here is the breakdown for 2011:
|Total, Internet ad spending||$26.0||$31.7||21.9%|
*Dollar amounts rounded to the nearest billion; percentage changes are calculated based on numbers rounded to the nearest thousands (000).
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.