Spending on online advertising in the U.S. reached $7.3 billion during the first three months of the year, representing 23 percent growth on a year-over-year basis and the highest first-quarter revenue level on record, according to the Interactive Advertising Bureau’s quarterly Internet ad revenue peport.
The estimates, compiled in conjunction with PricewaterhouseCoopers, demonstrate that “the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy,” said David Silverman, a partner at PwC. In the first quarter of 2010 ad spend reached $6 billion, growing by a more modest 7.5 percent, year-over-year.
The IAB’s Q1 and Q3 spending estimates only provide topline numbers, with little insight into which channels attracted the most investment over those periods. The full report is issued twice yearly for full and half-year data.
According to the trade association’s 2010 year-end report, however, search advertising continued to attract the lion’s share of investment last year, with display advertising and sponsorships also enjoying growth.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?