Spending on online advertising in the U.S. reached $7.3 billion during the first three months of the year, representing 23 percent growth on a year-over-year basis and the highest first-quarter revenue level on record, according to the Interactive Advertising Bureau’s quarterly Internet ad revenue peport.
The estimates, compiled in conjunction with PricewaterhouseCoopers, demonstrate that “the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy,” said David Silverman, a partner at PwC. In the first quarter of 2010 ad spend reached $6 billion, growing by a more modest 7.5 percent, year-over-year.
The IAB’s Q1 and Q3 spending estimates only provide topline numbers, with little insight into which channels attracted the most investment over those periods. The full report is issued twice yearly for full and half-year data.
According to the trade association’s 2010 year-end report, however, search advertising continued to attract the lion’s share of investment last year, with display advertising and sponsorships also enjoying growth.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.